It has opened about two dozen cashierless Amazon Go stores, which are largely small grab-and-go convenience stores in cities, and it recently added that cashierless technology to a Whole Foods store. The closures, which were reported earlier by Reuters, include a few remaining Pop-Up kiosks, which were little mall stores that Amazon had significantly pared back in 2019.ĭespite its e-commerce success, Amazon is continuing to experiment with new kinds of physical stores. “This store treats commerce like a tornado,” a New York Times writer wrote, describing a store in SoHo that opened in 2018. They housed an odd jumble of products that were well reviewed on the company’s website. Over time, Amazon opened bookstores in 13 states.Īmazon announced another experiment, Amazon 4-Star stores, in 2018. At the time, rumors that the company was setting up its own store sent reporters scrambling to dig up blueprints. (Those figures do not include online sales for grocery delivery and pickup.) The company doubled its overall sales over that same period.Īmazon has been toying with brick-and-mortar stores since it opened its first bookstore in 2015 in its hometown, Seattle. Last year, that fell below $17.1 billion. In 2018, the first full year after Amazon bought Whole Foods, its physical stores had more than $17.2 billion in sales. Company filings show sales in its physical stores have shrunk.
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